From the bike to the kitchen to the open road, our story has always been fueled by adventure. In 2026, we’re inviting you to find your own wine & food adventure—big or small, bold or simple. Try a new dish, pour something unexpected, travel somewhere new. Adventure tastes good.
Rooted in Adventure — Since the Beginning
Clif Family’s story began on a bike.
Gary was pedaling through a long, challenging 175-mile ride when he dreamed up an energy bar that actually tasted like real food. He and Kit turned that spark into Clif Bar, and later Clif Family Winery & Farm—built on the same spirit of curiosity, discovery, and trying new things.
Every milestone was born from an adventure. From the bike rides that sparked the first Clif Bar, to the kitchen experiments that inspired our farm and specialty foods, to the travels that shaped our wines and love of local food, culture, adventure has always led the way.
Your 2026 Adventure Awaits
In 2026, we’re celebrating that spirit—and inviting you to join us.
Maybe you’re trying a new grape variety. Maybe you’re cooking your way through the farmer’s market. Maybe you’re planning a trip to Napa Valley—or hosting your first friendsgiving. Adventure isn’t distant. It’s at your table, in your kitchen, on your weekend, in every moment you decide to try something new.
Kick off 2026 with curiosity, flavor, and adventure—Try taste, and explore Clif Family wines, food, and Napa Valley.
This January, we’re adventuring boldly and sipping lightly with our Vino del Pranzo lower-alcohol wines—bright, delicious and built for all your adventures. With Clif Family experience new flavors, new pairings, new experiences, and new ways to enjoy wine and food without rules or pretense
Adventure Boldly, Sip Lightly
Meaning “lunch wine” in Italian, Vino del Pranzo Lower Alcohol Sauvignon Blanc and Cabernet Sauvignon are made for those moments when you want to slow down, savor, and still have energy for what’s next. Think sunny afternoons, picnic spreads, and that first post-ride toast. The crisp, refreshing Sauvignon Blanc pairs perfectly with fresh salads, grilled veggies, tangy goat cheese, and anything that loves a splash of citrus—your go-to for easy lunches or light dinners that stretch into golden hour. The Cabernet Sauvignon is also effortlessly food friendly, complementing a variety of flavors including leaner red meats like duck, roasted or charred root vegetables and aged cheddar or gouda.
Created by Clif Family founders Gary Erickson and Kit Crawford, and inspired by their Italian cycling adventures, Vino del Pranzo celebrates great rides, great meals, and great company—because every adventure deserves a good glass of wine.
Ship these bottles to your doorstep and for even better saving subscribe and save by joining their Wine Drop Membership.
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Receive exclusive shipments of organically farmed, Napa Valley wines perfectly tailored to your tastes.
The Wine Drop offers complete flexibility. Easily customize or update your membership at any time—no commitment required. Just enough wine, when you need it.
