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Inspiration Behind the Label: Clif Family x Reyna Noriega Rosé of Cabernet Franc

Inspiration Behind the Label: Clif Family x Reyna Noriega Rosé of Cabernet Franc

Great wine and great art both tell a story, evoke emotion, and bring people together. To celebrate the release of our Clif Family x Reyna Noriega Rosé of Cabernet Franc, we sat down with the artist herself. Reyna shares the inspiration behind this vibrant collaboration, her creative process, and the importance of representation in the wine industry. She also explains why this crisp, sun-kissed rosé is the perfect addition to the Clif Family x Reyna Noriega collection.  
You approached Winemaker Laura Barrett about collaborating on a Rosé. What makes rosé one of your favorite wines?

Rosé is my favorite summer wine. It’s crisp, tart, and perfect for sunny days in Miami, but that’s not why I mentioned it to Laura. I saw our existing red and white wines and realized these wines needed to be a trio. I love variations of pink and my artist brain imagined the design, color palette, and how it would complement the other wine labels immediately.

Clif Family Winemaker Laura Barrett smiles while extending her arms toward the camera holding three bottles of wine. These three bottles display beautiful artwork on the labels by Artist Reyna Noriega.

Clif Family Winemaker Laura Barrett with the Clif Family x Reyna Noriega collaboration trio of wines.

What inspired the artwork for this collaboration? Can you walk us through your creative process?

I started with the color palette. I wanted it to feel tropical—lighter and more fun. Sometimes I focus on ingredients or flavor notes, but other times I imagine the mood people will be in while enjoying the wine. This one captures the peace of laying on the beach. It has a laid-back, flowing feel. The pale pink hue of Laura's Rosé of Cabernet Franc ended up complementing the artwork even better than I had anticipated, creating a perfect harmony between the wine and the label.

A close-up shot of the label on a bottle of Clif Family x Reyna Noriega Rosé of Cabernet Franc wine. The label features a colorful, abstract design with two women depicted in a stylized manner. The woman on the left has dark skin and is wearing a red top with green stripes. The woman on the right has lighter skin and is leaning her head against the first woman's shoulder. The background of the label is a mix of coral, teal, and pale pink, with leaf-like shapes and a circular logo with the letters "CF" in the center. A portion of a pink flower and a green leaf are visible in the lower left corner of the image. The bottle itself is clear glass and contains a pale pink rosé wine. The background is blurred, suggesting an outdoor setting.

How has your art for wine labels evolved throughout your partnership with Clif Family?

Over time, I’ve felt more confident in my vision. As trust has grown, I’ve had more fun creating complex designs and patterns. Each label is a special, limited-edition piece that documents my history with Clif Family. Now, I imagine how they’ll live together and how they’ll look when we reflect on them years from now.

What are your thoughts on representation in the art world and wine industry?

The beauty of the world is in our differences. Just like different plants bear unique fruit, we all bring visions and talents that enrich our society. I’m proud to share my art with Clif Family and support representation for women and minorities. Having a woman winemaker is rare and special. Clif Family also has a strong team of women working behind the scenes. It’s an honor to celebrate that.

Clif Family Winemaker Laura Barrett & Artist Reyna Noriega posing together while standing in between a row of grapevines with green mountains blurred out in the background.

Clif Family wines are now available in your hometown of Miami. If we were visiting, where should we go (perhaps with a glass of Reyna Rosé)?

Miami has beautiful parks and beaches. Mid Beach, Sunny Isles, Peacock Park, and Bayfront Park are all great. An art walk through the Wynwood Walls is another must! So many places to explore.

What message or feeling do you hope people take away from your artwork and this partnership?

I want people to harness joy in their lives. My art is a reminder of good feelings and good times. Our memories are shaped by images and experiences, and I hope this Rosé adds to those special moments.

Artist Reyna Noriega leans against a fence with green vineyards in the background. She is wearing a vibrant dress with colors of orange, red and pink. She is holding two bottles of wine, both from the Clif Family x Reyna Noriega Wine Collaboration.

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