Who We Are

Our Journey

Gary Erickson and Kit Crawford began their love of food and wine with cycling adventures through Italy where long days of cycling would end in leisurely evenings of good wine, food and hospitality. As great lovers of food, wine and adventure, Gary and Kit sought to bring these memorable experiences to their Napa Valley home. We hope to welcome each of you soon to Clif Family to slow down, fill your glass and spend an afternoon with us.


“We’re working to run a different kind of company: The kind of place we’d want to work, that makes the kind of food we’d like to eat, and that strives for a healthier, more sustainable world – the kind of world we’d like to pass on to our children.”

KIT CRAWFORD


 

Our People

At Clif Family, we work to create an environment where our employees can grow and succeed

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Gary Erickson

Owner & Founder

Gary inherited a passion for outdoor adventure from his father and a love of homemade, authentic cooking from his mother and grandmother. These interests would come together to become Clif Bar & Company, the leading maker of organic energy food.

It was these same interests that also led him to develop a love of food and wine while on cycling trips throughout Europe. A day of cycling would inevitably end with a long meal and a great bottle of wine. Now we strive to bring these experiences to our guests at Clif Family.

Kit Crawford

Owner & Founder

Kit inherited a passion for natural food from her parents who instilled in her the value of growing your own food and caring for the natural resources of the land. She now finds great pleasure in creating simple, seasonal meals for family and friends using the organic fruits and vegetables that grow on the Clif Family Farm.

Kit is actively involved in supporting the connection between family farmers and their local communities. She is the President of the Clif Bar Family Foundation and has been an advocate for creating sustainable food systems. As an avid cyclist, gardener and foodie, Kit brings each of these passions to life at Clif Family.

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Our Five Aspirations

At Clif Family we’re guided by our values. We call them our Five Aspirations – Sustaining Our Business, Our Brands, Our People, Our Community and Our Planet.  This means growing a healthy company; maintaining the integrity of our brands; taking care of our employees; supporting the communities where we live and work; and working to reduce our ecological footprint in everything we do. 


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