Legal Statement

Privacy Policy

This Privacy Policy was last modified on June 20, 2016 and is effective immediately.

Clif Family Winery & Farm (“Clif”) recognizes the importance of protecting the privacy needs of users of (the “Site”), subscribers to our mailing lists, and participants in our surveys, polls, contests and sweepstakes (collectively, “Users”). The following Privacy Policy describes the Personal Information (defined below we gather about you, what we do with it, the safeguards we have in place to protect it, and how you can control our use of Personal Information. The term “Personal Information” means information such as your first/middle initial or name and last name, street address, town or city, state, zip code, telephone number, email address, gender and any other information that would allow someone to identify you or contact you. When you provide Clif with your Personal Information, you are consenting to the manner in which we collect, use, disclose and otherwise manage your Personal Information, as set out below.

Information Collected and Used by our Site

We will only collect Personal Information which you knowingly and voluntarily provide. We may collect Personal Information that you provide us when you:

Register on the Site. Registration is an optional service provided by our Site. You do not have to register to browse on our Site, but you may have to register to (a) subscribe to a subscription list or newsletter, (b) purchase products on our Site, or (c) participate in a survey, poll, sweepstakes or contest that we are promoting. When you register, you are asked for certain Personal Information, such as your name, address, phone number and e-mail address, a password that you select, and your interests, if you choose to register them. Your registration information may be used to help make your online shopping on the Site quicker and easier, by pre-filling certain parts of your shopping information. When you register you will have the opportunity to sign up for future marketing mailings from Clif.

Pose a Question, Participate in Contests, Sweepstakes, Polls, Surveys or other Clif Activities. When you submit a question, participate in a survey or poll, enter a contest or sweepstakes, or participate in other Clif Activities through our Site (each, a “Clif Activity”), we may collect your Personal Information to administer your participation in such Clif Activity. At the time you are participating in a Clif Activity, we may ask your permission to send you future marketing information.

Other ways we collect and use your personal information

Promotional Information and Marketing Materials. We would like to inform you of products, services, sales and special offers that might benefit you. When you register online, request a newsletter or mailing list or participate in a Clif Activity, you will have the opportunity to sign up for e-mails about our products, services, sales and special offers. If you would like to stop receiving such promotional information from us, please see the “Marketing & Contact Preferences/Opt-out/Updating or Removing Information” section of this Privacy Policy.

Access to Personal Information by Companies that Work with or on Behalf of Clif. Some of our operations, such as our e-commerce, may be managed by unaffiliated, third party service providers. We may share your Personal Information and non-personal information with these third party service providers in order to deliver contracted services related to our Site or the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing fulfillment houses. We will not authorize these companies to use your Personal Information for any reason other than to provide you with the specific contracted for services. For reasons of security, our Site does not store credit card information permanently on any Web server.

Other Uses of Personal Information. We may also use the Personal Information you voluntarily provide, to assess and improve the products and services we offer. To serve you better, we may combine the Personal Information that you give us with publicly available information and data we receive from our marketing partners and others. We may use that combined information to enhance and personalize your experience with our Site, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes.

We may also collect non-personal information about you (e.g. browser type, IP address, time of log in, etc.). Our Web server automatically logs this non-specific aggregate user data (which will not contain any Personal Information related to a single visitor). This data is used to manage our Site, track usage and improve the Site’s functionality. This non-specific non-personal information may be shared with third-parties to provide more relevant services and advertisements to users.

Sale of business

If Clif is involved in a merger, acquisition or asset sale, we may share your Personal Information with third parties as part of that transaction. We will ask those third parties to maintain the same privacy as Clif.

Disclosures of personal information in legal proceedings

If Clif, the Site or any of our service providers is requested by law enforcement officials or judicial authorities to provide Personal Information on individual users, we or the applicable service provider may, without your consent or any notice to you, provide such information.

In matters involving claims of personal or public safety, we or the applicable service provider may provide your Personal Information to appropriate authorities without your consent or court process or any notice to you. We or our service providers also may provide your Personal Information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or in litigation involving Clif, the applicable service provider. We may also disclose Personal Information to assist in debt collection where you owe a debt to us.

Use of cookies by our site

Our Site uses a technology called “cookies”. A cookie is a tiny element of data that our Site can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. Cookies also allow us to store Users’ preferences and to record session information, for purposes including ensuring that Users are not repeatedly offered the same advertisements and to customize newsletter, mailing list, advertising, and Web page content based on browser type and user profile information. We do not link the information we store in cookies to any Personal Information you submit while on our site. You may be able to configure your browser to accept or reject all or some cookies, or notify you when a cookie is set — each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences — however, you must enable cookies from our Site in order to use most functions on our Site. Our Site may also use a technology called “tracer tags”. These may also be referred to as “Clear GIFs” or “Web Beacons”. This technology allows us to understand which pages you visit on our Site. These tracer tags are used to help us optimize and tailor our Site for you and other future website visitors.


Our Site may provide links to other websites or resources. These links are for your convenience only and are not under our control. You acknowledge and agree that Clif and our Site are not responsible for the availability of external websites or resources, and Clif and our Site do not endorse such websites, their contents, advertising, products, or other materials. You further agree that Clif and our Site shall not be responsible or liable, directly or indirectly, for any damage, viruses or loss caused or alleged in connection with your use of content, goods or services available on an external website or resources. In the event you decide to access or use any other websites, you agree to do so at your own risk.

Marketing & Contact Preferences/Opt-out/Updating or Removing Information

At various points during the registration process on our Site, when signing up for a Clif Activity, or when subscribing to a newsletter or mailing list, you may be asked to indicate your willingness to allow us to communicate with you on an on-going basis, or receive updates or notifications regarding our products, services, sales and special offers. At any time, however, you may stop the receipt of a particular promotional or notification email by clicking on an “unsubscribe” hyperlink contained in a promotional or notification email. In addition, you may opt out of further disclosures of your Personal Information to third parties for marketing purposes by contacting us at: Clif Family Winery & Farm, 1312 Vidovich Avenue, St. Helena, CA 94574 or by e-mailing us at However, if you subsequently provide us with Personal Information, for example, when ordering wine, we would need to share such information with third parties for purposes of fulfilling your order.

Unfortunately, no data transmission over the Internet is 100% secure. Clif will take reasonable measures which it believes are appropriate to protect your Personal Information from loss, misuse, alteration or destruction. However, Clif cannot ensure or warrant the security of your Personal Information.

Privacy Statement Modifications

We may modify or amend this Privacy Policy, at any time and although we will generally try and provide at least 30 days’ advance notice of the effective date of any material modification, if we do not provide advance notice, the modification will take effect when we post the change on our Site Any changes in our policies will be communicated in this page. Accordingly, we urge you to check back frequently so that you are aware of any changes. We also may post a notice on our Site or send an email describing the changes.

Terms and Conditions of Use

Thank you for visiting (the “Site”) which is operated by Clif Family Winery & Farm (“Clif”, “we”, “us”, or “our”). Please read these Terms and Conditions of Use (“Terms of Use”) carefully. By using our Site, including downloading or installing any software and/or Content (as defined herein) available from or through our Site (or attempting to do any of these) you agree to be bound by and comply with these Terms of Use, which includes and incorporates our Privacy Policy. When we refer to our Terms of Use, we mean it shall include our Privacy Policy as well.

The Sale of Alcoholic Beverages

We do not sell alcohol to persons under the age of 21. By using this Site you swear and affirm that you are over the age of 21. We make every effort to ensure that alcoholic beverages are not delivered to anyone who is under the age of 21. By using this Site you are acknowledging that the person receiving a shipment of alcoholic beverages from us is over the age of 21. You also agree that any alcohol purchased from us is intended for personal consumption and not for resale. If you do not agree with these Terms of Use please do not use this Site. If you intentionally or unintentionally misrepresent your age in order to provide alcohol to a person under the age of 21, we will prosecute you fully to the extent allowable by law.

Content and Copyright, Trademark, and Related Issues

The contents, including information, text and graphics and all other material contained on the Site or features and functions we make available on our Site (collectively, the “Content”) are for your personal informational purposes only. We authorize you to view or download a single copy of the Content solely for your personal, non-commercial use. You must not delete or alter any copyright or other notice we place on any Content. Content is owned by us or our licensors and is protected by copyright, trademark and other laws and regulations of the United States and foreign laws. You may not use Content in any way not expressly permitted by these Terms of Use. If you do, your right to use the Content will automatically terminate. The Content and the Site generally, are subject to change or termination without notice.

The trademarks, names, slogans, logos, characters and service marks (collectively “Trademarks”) displayed on our Site belong to us or have been licensed to us. Nothing contained on our Site should be construed as granting any license or right to use any Trademark displayed on our Site. Your use/misuse of the Trademarks displayed on our Site, except as provided in these Terms of Use, is strictly prohibited.

Clif will aggressively enforce its intellectual property rights to the fullest extent of the law, including criminal prosecution. All rights not expressly granted herein are reserved.

User Submissions

You agree you will not send, upload or transmit any communication or content of any type to the email address listed on the “Contact Us” link that infringes or violates any rights of any party or violate these Terms of Use. By submitting or otherwise exchanging communications or content of that nature, including, without limitation, any commercial information, idea, concept or invention (individually and collectively, “User Content”), you agree that such User Content will not be considered or treated as confidential and (i) you acknowledge and understand others may see, read, use or re-transmit such User Content, (ii) you explicitly represent and warrant that you are the owner of such User Content or have all rights and licenses necessary regarding such User Content and (iii) that Clif is thereby granted a royalty-free, perpetual, irrevocable, unrestricted world-wide nonexclusive license to use, reproduce, create derivative works from, modify, publish, edit, translate, adapt, transform, distribute, transmit, broadcast, perform and display such User Content in any media or medium, or any form, format, or forum now known or hereafter developed. Clif may sublicense its rights through multiple tiers of sublicenses. Clif, however, is under no obligation to use the User Content.

Linking / Third Party Links on Our Site

Our Site may contain links to other websites. Clif does not recommend, monitor, control or endorse any third party advertising or content, or the content on any third-party websites and is not responsible for such websites’ terms of use or privacy policies or how they may treat your information. Your use of third-party websites is at your own risk. Please be mindful of this as you link to other sites.

In general, Clif does not object to links to our Site from third-party websites. However, you must abide by the following rules:

Unless we have a written agreement with you, you may not use any of our Trademarks in or with your links, except that you may link to our Site using the plain text name of our Site;

Do not present the link to our Site in any way that suggests Clif or our Site has any relationship or affiliation with your website or endorses, sponsors or recommends the information, products or services on your website, unless you have a specific written agreement with Clif to do so;

Link only to the home page of our Site; and

Do not, without Clif’s written permission: (a) incorporate any content from our Site into your website (e.g., by in-lining or framing); or (b) use any of our Trademarks or any words or codes identifying our Site in any “metatag” or other information used by search engines or other information location tools to identify and select websites.

Clif will not tolerate links from any obscene, scandalous, profane, defamatory, unlawful website, or any website that may adversely affect the name, reputation and goodwill of Clif and its products. Clif reserves the right to cancel permission to link at any time, for any reason.

Limitation of Liability

The use of the Site and Content is at your own risk and are provided “as is.” Transmissions over the Internet and communications networks is not in our control and can never be completely secure. Accordingly, we cannot and shall not be liable for any delay, failure, interruption, compromise or corruption of any data or other information transmitted in connection with use of the Site, including information you provide to us or our Site.


In no event shall we, the Site, our licensors, suppliers and Content providers be liable for any damages, including, without limitation, direct, indirect, incidental, consequential, special, exemplary and special damages or damages resulting from lost data or business interruption, regardless of the form of action or the basis of the claim, whether based on warranty, contract, tort, strict liability or any other legal theory, and whether or not a party has been advised of the possibility of damages. If, for any reason, Clif shall be found to be liable, our aggregate liability to you or any other party or parties claiming with, under or through you, shall be limited to U.S. $1000, notwithstanding any claim that such remedy fails of its essential purpose. No claim or action arising from or concerning the Site, Content or otherwise hereunder may be brought later than one (1) year from the date the claim or cause of action arose.

Some jurisdictions do not allow the disclaimer of certain types of damages or liability in whole or in part with respect to consumer agreements and although the exclusions, limitations and disclaimers in these Terms of Use shall always be construed to take full advantage of their meaning to the extent permitted by law. You should consult your own legal advisor should you wish to determine the laws and regulations that apply to you.


You agree to defend, indemnify, and hold Clif, its officers, directors, employees, agents, licensors and suppliers, harmless from and against any claims, actions or demands, liabilities and settlements including without limitation, reasonable legal and accounting fees, resulting from, or alleged to result from, your violation of these Terms of Use.


Clif is based in St. Helena, California, in the United States of America. Clif makes no claims that the Site, any Content or User Content are appropriate or may be transmitted, used or installed outside of the United States. Access may not be legal by certain persons or in certain countries. If you access the Site from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction.

Any terms or conditions in these Terms of Use that must survive to give effect to their meaning, shall survive the termination, expiration or cancellation of these Terms of Use.

Law that Applies; Interpretation and Modification

You expressly agree and personally submit to the exclusive jurisdiction of the courts of the County of Napa, State of California, to adjudicate and resolve any dispute with Clif, its affiliates, subsidiaries, employees, contractors, officers, directors, telecommunication providers and Content providers or in any other way relating to the Site, including, Content or User Content.


These Terms of Use are governed by the substantive laws of the State of California, without respect to its conflict of laws principles. If any provision of these Terms of Use is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of these Terms of Use, which shall remain in full force and effect. No waiver of any of these Terms of Use shall be deemed a further or continuing waiver of such term or condition or any other term or condition. We may modify these Terms of Use, including our Privacy Policy, at any time and although we will generally try and provide at least 30 days’ advance notice of the effective date of any material modification, if we do not provide advance notice, the modification will take effect when we post the change on our Site. Accordingly, we urge you to check back frequently so that you are aware of the terms and conditions that apply to you.

Copyright Violations

If you believe any materials located on the Site (e.g. Content) infringes your copyright, you may request removal of those materials from our Site by contacting our designate copyright agent (identified below) and providing the following information:

  1. Identification of the copyrighted work that you believe to be infringed. Please describe the work and where possible include a copy or the location (e.g., URL) of an authorized version.
  2. Your name, address, telephone number and (if available) e-mail address.
  3. A statement that you have a good faith belief that the use of the materials you notify us about is not authorized by the copyright owner, its agent or the law.
  4. A statement that the information that you have supplied is accurate and that “under penalty of perjury” you are the copyright owner or are authorized to act on the copyright owner’s behalf.
  5. A signature or the electronic equivalent from the copyright holder or authorized representative.

Our agent for copyright issues relating to this Site is:

Clif Family Winery & Farm Attn: Legal Department
1312 Vidovich Avenue
St. Helena, CA 94710

Complete Agreement

These Terms of Use, including our Privacy Policy, constitute the entire agreement between you and Clif regarding the Site and supersede any and all other terms, representations, promises or discussions. Only Clif has the authority to agree to amendments to these Terms of Use, and to be and be considered binding, any amendments must be in writing and executed by Clif.

Questions or comments regarding this Site, including reports of non-functioning links, should be submitted using contact information on Contact Us page.


June 2016