Blog Post By Efrain Barragan
Engage with your Clients in a Changing World
We all know that Covid-19 has significantly altered the way we engage with our prospective and existing clients. With business travel, in-person meetings and conferences on hold, many companies are looking for ways to connect with their customers and clients to stay relevant and top-of-mind
Fortunately, there are many creative ways to stay connected with your clients and customers by going virtual. From hosting virtual wine tasting events to team building activities. Virtual experiences have endless applications that can help you grow your business and stay connected.
In addition to connecting virtually, a care package of food wine is another great way to remind someone you are thinking about them. A thoughtful care package adds a personal touch to establish and maintain a strong business relationship.
So, how do you pick the right client engagement activation for your prospective or existing clients? That’s a good question! One key tip is to know your audience. Do your clients value group experiences with their peers or do they enjoy a care package sent to their doorstep?
Here are a few things to consider when planning events or gifts to build meaningful connections with your customers and clients:
- Does your event or gift align with your company values? Highlighting your company values through an experience or gift adds an additional opportunity to connect in a more meaningful & impactful way.
- Does your event or gift share an insight about your company? Stories connect us all, now more than ever. Connect your clients with your brand by sharing your story through an experience or gift.
- Will your event or gift delight the recipient? Don’t let your gift gather dust in the office supply closet. You will create a much longer lasting connection with your brand if you offer an experience or gift that your client can really connect with.